BlackBerry OS 10 will Leads to Next Level, says RIM boss

United States - Research In Motion (RIM) BlackBerry relies on 10 (BB10) to rise. This Canadian company is also preparing a new operating system is mature.

"We believe BB10 OS environment will lead the next level," he tried to reassure investors, as quoted from Tech Radar, Friday (09/28/2012).

RIM CEO Thorsten Heins emphasized that BB10 is not just a single product. To investors, Heins called whole new system which allows RIM add a competitive portfolio in the realm of mobile devices.

"BB10 will develop in the mid-tier level. We worked on the concept of entry level. So you will see entry-level mobile phones next year," said Heins response.

One investor asked Heins, will be in the market which will BB10 handset. Investor seeks to emphasize, whether there will be an entry-level handset that will use the OS.

Initially, RIM will release BB10 handsets by 2012, but was postponed until 2013. Reasoned Heins, RIM preferring to immerse delay integration features are much better, rather than forced to release it this year.

BB10 announcement was originally fishing enthusiasm. Many are curious about the latest operating system RIM. But lately, this enthusiasm gradually subsided since its release was delayed.

Some analysts believe the delay is too long can make BB10 lose momentum. Because when it was first introduced at the event BlackBerry World in May, BB10 believed would rival Android and the iPhone, especially if Momennya fit.

Meanwhile, costliness, Nokia Lumia Compete Hard Android & iPhone.

Nokia started to mention how much the Windows Phone 8 handsets made, Lumia 920 and Lumia 820. Some analysts assess the price tag is pinned Nokia too expensive.

Prices were too high assessed risk. Because the operating system Windows Phone 8 is adopted Nokia still less popular.

In Europe, the Lumia 920 being sold without a carrier contract priced in the range of USD 800. While the Lumia 820 valued USD 620. The price was higher than the top Android smartphones like the Galaxy S III.

Reported by Our Wired and quoted on Friday (28/09/2012), Windows Phone is only holding 3% share of the world smartphone market today. Supposedly, Lumia sold at competitive prices to attract buyers.

"If Microsoft and Nokia want significant adoption, quite simply, they have to make the devices cheaper," said Jake Poznanski, Windows Phone game developer.

According to John, it is still difficult for Lumia compete with iPhone or Android phone. "You have to have something to kill Apple or Android. Phones do not kill them, just different," he said.

"There are two types of buyers, who buy based on price of one another to buy because of the brand. I think Nokia hopes so kind Lamborghini or Porsche on the smartphone. Problem is, they do not like that brand," said professor John Pliniussen from Queens University.