Jobs task when it was pretty tough, stabilize financial cash Apple is having a gloomy because undergoes continual losses,.
Although 15 years have passed, a scenario Apple in decisions tend to even cruel yielded positive results. Apple will be known throughout the world for its products are phenomenal and expensive. Different design makes Apple great success until now.
As is known, in 1996 Apple announced that it bought a company named NeXT worth USD429 million, bringing Jobs back to the company he started. He formally served as interim CEO of Apple after Gil de facto Aelion reduced.
Here are 7 decision by Steve Jobs in order to save Apple, as we summarized from MacWorld, Thursday (20/09/2012).
=. Job cuts
Before Jobs returned to Apple, the company that manufactures dozens of different Macintosh desktops, laptops, and servers with a lot of variety. The company also produces printers, digital cameras, and other support items, some of which make a profit but it is not uncommon that actually cost the company.
Termination of a number of projects resulting products layoff more than 3,000 employees during the first year as iCEO Jobs.
In the end, Jobs was fired to stop wasteful projects of more than 70% of dividi Apple hardware and software products. Most famously, he canceled Newton PDA, which is still a few days later kontroversia decision.
=. Taking control
After the purchase of NeXT in late 1996, then Apple CEO Gil Amelio brought Jobs as a special adviser in January 1997. Jobs may only provide advice and remain behind the scenes. But of course, it's not nature. Jobs quickly convinced the Apple board to oust Amelio. It was not long before Jobs run as a potential replacement. Council agreed, and Jobs back in control.
The most important decision made Steve Jobs is taking full control of Apple.
=. Prohibit talking to Media
Over the years, there is no policy information to the press Jobs giving effect creates a tight veil of secrecy, suspense, and surprises that accompanied the announcement of Apple products. With tightly regulate the flow of information out of Apple, Jobs made the technological media in the palm of his hand.
Under Gil Amelio, leaking some information to the media from an Apple employee accidentally become a common thing. Not long after accepting the position of Interim CEO, Jobs implement a total ban on Apple employees to speak to the press.
=. Net-net 'home'
In a few weeks, Jobs managed to force the resignation of the majority of Apple's board members, including former CEO Mike Markkula.
In 1996, most of the members of the Board of Directors of Apple has focused on how they could make Apple products and sell them to the highest bidder. Jobs upon his return, he knows needs a board of directors with a more positive attitude and loyalty is more to him as a leader.
Before Jobs became iCEO, he convinces Gil Amelio to place key employees of NeXT in an influential position in Apple. Most notable was the appointment of Avie Tevanian - the brains behind OS X - Apple's Senior VP of Software Engineering in February 1997, and Jon Rubinstein, who joined as VP of Hardware Engineering
Shortly thereafter, Jobs has raised various NeXT and other veterans as employees with strategic positioning. In addition to his ability, other conditions that must be owned by a new employee is hijacked oyal to the new CEO.
Jobs also restructured Apple as a company, by simplifying the number of divisions into sections just started departments for marketing, sales, manufacturing, and finance.
=. Killing methods licenses
In 1994, Apple offered a license Mac OS to multiple vendors who pay Apple US80 per machine to use the operating system. How these sales occurred in recent years, it became clear that this was not a good idea.
Jobs strongly believes in controlling the totality of user experience from hardware to software, and it can not be achieved if the hardware is finally out of the hands of Apple.
So when Jobs returned to Apple, he knows the Mac OS licensing program should be discarded. He refused to license the Mac OS 8 to the vendor when it was released in 1997, effectively ending the program.
=. Spreading hatred and peace with Microsoft
During his first at Apple, Steve Jobs describes the battle for the PC market as a direct conflict between Apple and IBM, including the software giant Microsoft. Hostility is ala Jobs became Apple spices presence at that time.
Although in 1996, Jobs has had to admit that the war was over in desktop PCs, Microsoft has won. That's counterproductive, if thought Jobs would spend the money and energy to fight against Microsoft that can not be won? No, Apple is deliberately build a harmonious relationship for the long-term interests.
Hostilities between the underdog Apple and market leader Microsoft has happened since 1985, even when Jobs resigned from Apple. Psychological warfare became part of the Apple culture manifested as a deep hatred for all Microsoft products or Windows Intel Wintel.
Microsoft also agreed to purchase shares of Apple, the insured interest in the success of Apple. In return, Apple agreed to make Internet Explorer the default browser for Mac OS over the next five years.
Result in a cross-licensing patent agreement, Microsoft pledged to devote significant effort to develop a new version of Office and Internet Explorer for Macintosh for at least five years.
It is well known that the deal announced by Jobs at Macworld Boston 1997 (featuring Bill Gates on the screen behind him), and is part of the public's fascination and Mac enthusiasts.
=. Trusting Jonathan Ive
When Steve Jobs returned to Apple in 1996, Jonathan Ive has become head of the company's design team. He was thinking of quitting, in fact he kept asking Ive to survive.
And the results can be seen until today, where Apple products are not just rely on cutting-edge technologies, but also a design that has always been a trendsetter.
At first, Jobs relations istimwa keduannya nothing, until one day Ive and Jobs soon became familiar, and became close friends. They found togetherness and their ties to key elements of their design philosophy.
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